Audience Surveys

We have options to suit every organisation, whatever your size, artform focus or funding status.

Any organisation can gain valuable insight into their audiences by asking them about themselves and what they think. Simply choose a plan from the options below to get started.

You are currently viewing options for England.

Scotland Wales


Get started with the tools to capture your audience data

  • Standardised survey template (either Illuminate or Audience Answers)
  • Summary report of responses to all questions
  • Tablet and e-survey delivery methods
  • And more… See what's included

£16.67 per month

= £200 annually

Request your survey


Learn more with insights and in-person data support

Includes everything in the Snapshot plan plus…

  • Up to 3 additional questions
  • Powerful report filtering by question answer
  • Audience Spectrum profiling of your respondents
  • One-to-one 90 minute Data Coach video call
  • And more… See what's included

£120 per month

= £1,440 annually

Choose your questions


Dig deeper with additional insights and year long digital and in person services

Includes everything in the Essentials plan plus…

  • Survey design consultation
  • Deeper-dive Audience Spectrum
  • End-of-year summary presentation for your team
  • And more… See what's included

£200 per month

= £2,400 annually

Get in touch

Pay annually. All prices are exclusive of VAT.

From 1st April 2024, our packages will no longer include the 'Illuminate Ready CSV'.

For 2024/25, if you're using this survey data for reporting via Illuminate, you will need to transform the data yourself. We can provide step-by-step guidance closer to the first reporting deadline. If however, you'd like us to transform your data for you, please select the "quarterly Illuminate transformation" add on when ordering your survey.

Plan add-ons available:

  • Add quarterly Illuminate data transformation £475
  • Add up to three additional questions £400
  • Add up to three additional questions including one or more bespoke question
  • Include a paper survey £350
  • Include Audience Spectrum (snapshot) profile report for your organisation (at the end of the year) £200
  • Include an additional one-to-one 90 minute Data Coach video call £150

Select your required add-ons when you request your survey. All prices are exclusive of VAT.

See the full plan details (PDF)

Our Question Catalogue

Building on our 10-year experience in the field, we have an extensive question catalogue, designed in collaboration with many of you.

You can have a browse through our questions below:

Can't see exactly what you need? A range of add-ons are available. Speak to us for details and costs.

Terms & Conditions

  • Minimum contract 1 year
  • Effective from 1st April, 2024, our packages will not include an 'Illuminate Ready CSV'. To ensure seamless data transformation for your reporting to Arts Council England via Illuminate, please opt for the "quarterly Illuminate transformation" when placing your survey order. If you do not select this option, you will need to transform the data yourself.
  • In year upgrades available
  • Not all benchmarking online initially but through reporting/individual dashboards
  • Implementation dates for new features may be subject to change
  • By using our Survey offer, you agree to TAA processing your data as part of your reporting. All clients remain as owners of their data.

Over to you...

We’d love to hear what you think of Audience Answers and your suggestions as to how we can improve it.

Have your say by filling in our feedback form