About half of the population have either given or received a voucher or membership in the last five years.
December 2024
Do you need to know more about your audiences and your community?
Designed to put insights into action, respond to user needs, and facilitate peer-to-peer collaboration, Audience Answers is a collection of data reports and services that are here to empower your organisation to thrive.
Our solutions
1000 +
organisations contributing data
26 million +
households profiled
2.5 million +
survey responses
18 million +
bookings in ticketing data
Free
Evidence about the Sector
You don’t even need to register to explore our latest insights into audience behaviour across the sector.
Are vouchers and memberships good presents?
November 2024
Are audience numbers finally on the move…?
October 2024
Who is using Audience Answers?
We are so lucky to have tools like Audience Answers and Audience Spectrum in the UK… they’ve helped build a common understanding of audience patterns and norms - and what we can do to change them
Data services
Sector-leading tools and support services
Data reports
One-off insights into your audience engagement and development potential
